We live in a world surrounded by objects, systems, and processes created by humans. Designers have the power to generate change through their work, influencing everyday life and shaping behaviours, from the micro to the macro level. Today’s graphic designer is much more than a creator of visually appealing images. We understand the designer as a multidisciplinary professional, capable of translating complex ideas into clear and powerful visual messages that connect people and communicate values.
Bachelor’s Degree in Design, Graphic Design




General Information
Qualification
Higher Artistic Education Degree in Design
Specialisation
Diseño Gráfico
Credits
240 ECTS
Duration
4 years
Learning Format
Practical and theoretical
Start Date
September
Applications
April
Available Places
30
The Official Bachelor’s Degree in Design at ESD Madrid is a four-year programme that offers students the opportunity to develop ideas that create impact and drive change, using design as a tool to rethink the visual society around us.
Our Bachelor’s Degree in Graphic Design prepares you to become a visual communicator with critical thinking and social awareness. You will learn to solve problems creatively and to use design as a tool for change, exploring everything from typography to brand identity and digital design. Studying at ESD means developing a strategic mindset and interdisciplinary skillset that will allow you to influence culture, propose innovative solutions, and contribute to a more inclusive and connected world.
Curriculum
First Year
Foundations of Design. Analysis
6 ectsFoundations of Design. Ideation
6 ectsDrawing. Representation
4 ectsDrawing. Communication
4 ectsVolume
4 ectsRepresentation Systems
4 ectsDigital Technology
4 ectsColour
4 ectsScientific Foundations for Design
4 ectsEcodesign
4 ectsTheory and History of Art
4 ectsTypography
4 ectsApplied Digital Technology
4 ectsTheory of Image and Communication
4 ectsSecond Year
Photography and Audiovisual Media
4 ectsTechniques of Expression and Communication
4 ectsTheory and History of Design
4 ectsTheory and Culture of Design
4 ectsPrint Typography
4 ectsTypography for Graphical User Interfaces
4 ectsFundamentals of Printing and Printmaking
4 ectsInteractive Graphics. Editing
4 ectsInteractive Graphics. Usability
4 ectsPhotography
4 ectsIntroduction to Audiovisual Design
4 ectsProjects. Components
6 ectsProjects. Elements
6 ectsGraphic Expression Techniques
4 ectsThird Year
Aesthetics
4 ectsBusiness Organisation
4 ectsReproduction and Printing Systems
4 ectsMultimedia Graphics. Production
4 ectsMultimedia Graphics. Programming
4 ectsAudiovisual Design. Post-Production
4 ectsAudiovisual Design Projects
4 ectsHistory of Graphic Design
4 ectsProjects. Systems
6 ectsInterdisciplinary Graphic Design Projects
6 ectsEditorial Design
4 ectsIllustration and Visual Communication
4 ectsIllustration. Languages and Processes
4 ectsFourth Year
Production for Graphic Arts
4 ectsExperimental Graphic Design Projects
4 ectsDesign Protection
4 ectsElective Modules
24 ectsInternships
12 ectsFinal Degree Project
12 ectsElective Modules
Animation
6 ectsArt Direction
4 ectsInformation Design
4 ectsGraphic Design and Packaging Production
6 ects2D and 3D Motion Graphics
6 ects3D Models for Graphic Design
4 ectsTypography and Experimental Publishing
6 ectsEphemeral Architectures
6 ectsExperimental Creation. Surface Treatments
4 ectsCreativity. Creative Thinking and Design Thinking
4 ectsDigital Industrial Print Design
4 ectsExhibition Design
4 ectsFurniture Design for Habitat
4 ectsPortfolio Design
4 ectsService Design
6 ectsExperimental Design. Textile Creation and Pattern Making
6 ectsDesign for Events and Performances
4 ectsDesign for Social Innovation
6 ectsEcodesign. Life Cycle and Environmental Certification
4 ectsUser Experience
4 ectsDigital Manufacturing
4 ectsIntroduction to Virtual Reality and Augmented Reality
4 ectsIntroduction to Video Game Design
6 ectsArtificial Intelligence Applied to Design
4 ectsResearch for Designers
4 ectsMarketing for Designers
6 ectsObject and Interface
6 ectsAudiovisual Pre-production, Production, and Post-production
4 ectsDrawing Processes and Techniques
4 ectsCreative Programming
4 ectsExperimental Graphic Projects Applied to Objects
4 ectsExperimental Illustration Projects
4 ectsProjects for Social Emergency Contexts
4 ectsCommunication and Graphic Presentation Techniques
4 ectsDyeing and Printing Techniques Applied to Projects
4 ectsTrends, Rhetoric, and Production Processes
6 ectsWhy Study at ESD Madrid
Public and Accessible Education
As a public institution, ESD offers an extensive network of collaborations with companies, organisations and institutions at both national and international level, while maintaining its social commitment through publicly regulated tuition fees adapted to students’ income levels.
"Hands-on Learning" Methodology
We value intellectual development and the practical application of theoretical content by integrating it into real-world projects, many of them developed in collaboration with companies or external institutions.
Personalised and Supportive Learning Environment
The maximum ratio of 20 students per group, together with a faculty that combines academic excellence and professional expertise, ensures that the degree is delivered in an environment of closeness and accessibility that enhances both the learning atmosphere and the quality of teaching and learning. We aim for intrinsic motivation to become a key ingredient in the learning process, fostering a stronger learning curve, greater depth of understanding, and an educational experience rooted in the enjoyment of learning itself.
Curricular Flexibility
We offer a flexible curriculum that adapts to the needs and aspirations of each student. The first year consists of shared modules that provide a solid foundation in design, common to all specialisations. From the second year onwards, the programme is enriched by a broad selection of elective courses, allowing students to shape a personalised learning pathway aligned with their interests and professional aspirations.
Social and Environmental Impact
Design thinking is used in developed societies to promote creative solutions to complex problems. It has the ability to influence human interactions, foster inclusion, and propose responses to current social needs, acting as a driver of social change and sustainability while helping to improve quality of life. The appropriate application of design enables the correction of problems and the invention of new ways of doing things.
Training in Design Thinking and Professional Practice
International Partnerships
As a public institution, ESD Madrid offers an extensive network of collaborations with companies, organisations, and institutions at both national and international levels, while maintaining its strong social commitment.
Want to Learn More About the School?
Discover our mission and what drives us
Career Opportunities
Career opportunities for graphic designers today are broad and full of possibilities within a constantly evolving professional environment. There are numerous opportunities across different sectors, allowing creatives to explore diverse roles and find their place in the market.
Projects
In Póster, our digital magazine, we have more of our students’ standout projects
Faculty
Ana García Angulo
Digital and Audiovisual Media
Maria Jesús Calleja
Graphic Design Projects

Beatriz Asensio Garulo
Design Culture and Management

Iván Huelves Illas
Graphic Design Projects

Maria Dolores Tellez Domínguez
Graphic Design Projects

Maria Dolores Lorente
Artistic Languages of Design

Marta Calleja de Castro
Science, Materials, and Technology of Design

Irene González Blanco
Science, Materials, and Technology of Design

Gonzalo Cordero de Ciria
Digital and Audiovisual Media

Santiago Liébana
Digital and Audiovisual Media

Pablo María García Llamas
Digital and Audiovisual Media
Belén López Esclapez
Digital and Audiovisual Media
Marina Arespacochaga
Artistic Languages of Design

Pedro Sancho Díaz
Graphic Design Projects

Bengoa Vazquez Varela
Graphic Design Projects

Ángela Cabrera Molina
Artistic Languages of Design

Marta Martínez Rocha
Graphic Design Projects

Mercedes Emilia Martín Perez
Artistic Languages of Design
Alba Marrodan Leirado
Design Culture and Management
Carmen Calvo
Design Culture and Management
Igor Bermúdez
Design Culture and Management
Carolina Gracia Labarta
Design Culture and Management
M. Mar Oblanca Palomo
Design Culture and Management
Francisco Javier Pintado
Digital and Audiovisual Media
Isabel Fernandez Sánchez
Digital and Audiovisual Media

Icíar Villamayor Martínez
Digital and Audiovisual Media

Admissions & Fees
If you hold a Secondary Education Diploma (Bachillerato), a University Degree, or a Higher Technical Qualification
Admission Test Registration
Admission Test
Our methodology is based on “learning by doing”, offering a close and personalised educational experience that values diversity. We encourage the development of critical thinking, preparing students in both methodology and technical skills, while providing the flexibility to create a tailored academic profile through modules from other specialisations. Our design projects are oriented towards improving quality of life, addressing social and environmental challenges.
Results
Enrolment
Alternative Routes of Admission
Direct Admission
Maturity Assessment Test
Te avisaremos cuando se abra el registro del próximo curso.
Internships in Companies
Professional internships are a mandatory requirement during the final year of the degree and offer students the opportunity to connect directly with leading companies in the design sector. Through established agreements with a variety of organisations, students can apply their knowledge in a professional environment aligned with their academic training.
Each internship is structured to integrate classroom learning and strengthen professional skills in a real-world context. Tutors and programme coordinators guide the process to ensure that every student finds a placement aligned with their profile and interests, while supervising their progress throughout the experience.





